Home > Apple Business, Apple Business Manager > DUNS number no longer required to sign up for Apple Business in the United States
Apple Business, the successor service to Apple Business Manager (ABM), launched on April 14, 2026. With the new service came a number of changes, including a change to how you could sign up for Apple Business and verify your business.
Previously, Apple Business Manager had required a Data Universal Numbering System (DUNS) number, which are issued to businesses by Dun & Bradstreet (D&B), to be used to verify that the organization looking to set up an ABM instance was in fact a recognized business. Now the verification requirement has changed from using a DUNS number to using a variety of business identification methods on a per-country basis. For the United States, the following business identifier is listed:

Taxpayer Identification Numbers (TIN) are assigned by the US Internal Revenue Service to both individuals and organizations. In the case of a business, the TIN for business entities is an Employer Identification Number (EIN).
Apple also references the use of an EIN as part of the instructions on how to verify your organization when signing up for a new Apple Business instance. A DUNS number is referenced in the same instructions, so it appears that while a DUNS number remains an acceptable verification method, it’s no longer the only way Apple accepts business verification.
