When reports first emerged in November 2025 that sportswear giant Under Armour had been hit by the Everest ransomware group, the story sounded depressingly familiar: a big brand, a huge trove of data, and a lot of unanswered questions. Since then, the narrative around what actually happened has split into two competing versions—cautious corporate statements on one side and mounting evidence on the other that strongly suggests a large customer dataset is now circulating online.
Public communications and legal language talk about ongoing investigations, limited confirmation, and careful wording around “potential” impact. For many customers, that creates the impression that details are still emerging and that it’s unclear how serious the incident is. Meanwhile, a class action lawsuit filed in the US alleges negligence in data protection and references large‑scale exfiltration of sensitive information, including customer—and possibly employee—data during a November 2025 ransomware attack. Those lawsuits are, by definition, allegations, but they add weight to the idea that this is not a minor incident.
The Everest ransomware group claimed responsibility for the breach after Under Armour allegedly “failed to respond by the deadline.”
From the cybercriminals’ perspective, that means negotiations are over and the data has been published.
The Everest leak site also states that:
“After the full publication, all the data was duplicated across various hacker forums and leak database sites.”
Which seems to be confirmed by posts like this one, where the poster claims the data set contains full names, email addresses, phone numbers, physical locations, genders, purchase histories, and preferences. The data set contains 191,577,365 records including 72,727,245 unique email addresses.
So where does that leave Under Armour customers? The cautious corporate framing and the aggressive cybercriminal claims can’t both be entirely accurate, but they do not carry equal weight when it comes to assessing real-world risk. Ransomware groups sometimes lie about their access, but spinning up a major leak entry, publishing sample data, and distributing it across underground forums is a lot of work for a bluff that could be quickly disproven by affected users. Combined with the “Database Leaked” status on the Everest site, the balance of probabilities suggests that a substantial customer database is now in the wild, even if not every detail in the attackers’ claims is accurate.
Protecting yourself after a data breach
If you think you have been affected by a data breach, here are steps you can take to protect yourself:
- Check the company’s advice. Every breach is different, so check with the company to find out what’s happened and follow any specific advice it offers.
- Change your password. You can make a stolen password useless to thieves by changing it. Choose a strong password that you don’t use for anything else. Better yet, let a password manager choose one for you.
- Enable two-factor authentication (2FA). If you can, use a FIDO2-compliant hardware key, laptop, or phone as your second factor. Some forms of 2FA can be phished just as easily as a password, but 2FA that relies on a FIDO2 device can’t be phished.
- Watch out for impersonators. The thieves may contact you posing as the breached platform. Check the official website to see if it’s contacting victims and verify the identity of anyone who contacts you using a different communication channel.
- Take your time. Phishing attacks often impersonate people or brands you know, and use themes that require urgent attention, such as missed deliveries, account suspensions, and security alerts.
- Consider not storing your card details. It’s definitely more convenient to let sites remember your card details, but but it increases risk if a retailer suffers a breach.
- Set up identity monitoring, which alerts you if your personal information is found being traded illegally online and helps you recover after.
We don’t just report on threats—we help safeguard your entire digital identity
Cybersecurity risks should never spread beyond a headline. Protect your, and your family’s, personal information by using identity protection.