There have been times when you visited a website to buy a specific product or examine a service but left when the website failed to load correctly. Such situations have occurred in our lives, which is scary from a business’s POV.
They are losing potential sales because the website did not load within a few seconds. Time is of such essence today that a few seconds can make or break any business.
When the web page does not load in the expected time, it can be understood that the website did not scale according to the user requirements or had performance issues.
Web app optimization is one solution that specifically caters to the problem of slow loading. It boosts the
Business loses their business when the web app does not perform optimally; some
Customers can navigate away from your web app when they do not have a good time using it. Just a second or two can make or break a customer’s expectations. The following points highlight the major issues that lead to poor web app performance and give ways to address them.
A business web app may offer services that involve third-party integrations like collecting forms, making donations, and more. Such integration hinders seamless customer transactions because of increased network requests, resource-blocking resources, and dependency management issues.
To resolve these issues, minimize the number of integrations on your web app. Optimizing the resource loading, regular reviews, and asynchronous loading for critical issues.
Every user wants smooth navigation on your web application, and complex displays spoil the user experience. The navigation design with hidden navigation elements, unfamiliar icons, no visible indicators or progress signals, and an inconsistent interface gets uninstalled by the users before getting any chance.
To resolve these issues, it is advised to understand website navigation and follow the best navigation practices carefully. A few such practices include making important information visible and accessible, creating separate designs for each screen, and adding breadcrumbs for the user.
Server load is responsible for making the web application responsive and reliable. It is the amount of workload on a particular server and includes types like traffic load, data request load, and processing load. The server load increases as the traffic increases or too many apps start running at a given time.
You can examine the speed of your web app on
We all have experienced traffic jams; network congestion is similar. It happens when the data transmission demand exceeds the available network resources. The congestion often leads to
Steps like end-to-end network monitoring, utilizing tools like Obkio, detecting core network metrics, using Quality of Service (QoS), and packet prioritization can help resolve network congestion.
Poor scalability results in poor web app performance, significantly affecting the user experience. Some ways this impact is made are listed below, along with suggestions to minimize them.
It is recommended that your web app has a high lighthouse score above 70 so it does not end up frustrating your customers. You can check it on the
Reducing page bloat, optimizing the images, following progressive web app standards, using on-demand loading, and minimizing custom fonts help manage user frustration. Delivering a good user experience will help businesses improve their conversion rate, boosting business.
An average website loads in 1.6 seconds, which is a decent speed. However, as soon as this time increases by merely a second, the user loses interest and moves to (bounce) the next best thing that catches their attention. There are various studies and
Know that if you have a bounce rate between 30-50, it is considered excellent;
Plenty of web apps deliver products and services similar to your business. It is factual that not all of these web apps will perform optimally. Reasons like your brand could be more memorable, your homepage having a high bounce rate, complex product pages, and confusing search results often lead to a low conversion rate.
You can fix the issue by addressing the problem and better positioning your brand. Start by creating phrases for communication that set you apart from your competitors. Practice a few steps like defining the products clearly, being transparent about the USP on the homepage, putting product recommendations with review snippets, examining user browser behavior, and displaying results accordingly.
User experience remains vital for any business’s growth and is primarily associated with the performance of applications. Designing UX to please the customers guarantees increased interaction with your products and services.
The web app should avoid frustrating the customers with unnecessary or complex registration or sign-up forms. A smooth user experience results in a higher conversion rate. The listed steps can help you deliver an excellent UX.
It is essential to invest in people; after all, that makes or breaks any business. Learn what drives your staff so you can avoid significant losses.
One person’s performance can create a ripple effect, significantly impacting the team’s performance and damaging the company. All the major brands know it and use this information to their advantage.
They understand that people working for them will help them gain a competitive advantage, maintain their brand reputation, and mitigate revenue losses. They know that a good leader will lead intellectually to yield excellent results from their team. Listed points help influence team performance.
There are several practices that, when done, can optimize web applications, helping your web app load better. A few such prominent practices are listed below.
Content delivery networks are designed to distribute static content across different servers. The practice helps reduce latency, improves bandwidth efficiency, and optimizes content delivery. There are several CDNs in the market, such as CloudFlare Polish and Fastly IO, so you should research them before selecting one.
It is a technical way of storing frequently accessed resources locally on a user’s device. The practice reduces the need to fetch resources from the server occasionally. This storage helps access files faster, load faster, and deliver a better user experience.
It is another caching technique where the frequently accessed files are stored on the server. The practice reduces the need to recreate or fetch data from a database or any other source whenever a user requests. It uses expiration policies to expire the data after understanding when it should be invalidated. You can opt for a renowned server-side host for this purpose.
The method reduces file size, uses responsive image techniques to serve images in proper dimensions, and incorporates lazy loading. The different methods offered with image optimization help reduce page load time and improve web app performance. Tools like Imagify and Optimizilla work great for this purpose.
Developers should learn to optimize their code to improve its efficiency. It also helps them reduce load times, improve responsiveness, and conserve server resources. Use techniques like removing unnecessary characters, compressing files, lazy and asynchronous loading, and bundling to execute code optimization. One may also leverage AI tools like Workik for this purpose.
Use the
Various companies have benefitted from web app optimization. Their revenues have increased significantly since the optimization of their apps. The given mentions are the case studies of some prominent industry names that utilized web app optimization.
It helped the company significantly reduce time over digital devices while improving performance. It also helped them improve their speed index by 48.25% and 19.85% (on desktop and mobile).
Google used different strategies to address latency issues and improved its server processing efficiency by streamlining code and improving resource allocation. The efforts helped the organization regain its reputation as a tech leader, helped deliver efficient search solutions, and increased daily search volume.
We are living in an age of application tsunami, where even small organizations are utilizing several applications. An app with a clustered layout, complex navigation, and slow loading speed is a BIG NO for many users. An optimized app is scalable, showcasing efficiency, modularity, infrastructure flexibility, and high maintainability.
Find an organization that can help your business grow by improving your web app performance. Remember to