2024-7-30 04:48:58 Author: hackernoon.com(查看原文) 阅读量:7 收藏
In a tale straight out of a tech thriller, Kytch, a small tech company, has taken on fast-food giant McDonald's over the operation of the latter's notoriously unreliable ice cream machines. This story is as much about innovation as it is about the little guy taking on the corporate giant in the digital age. Strap yourselves in as we journey over the golden arches and into this Mcflurry of emotions and turmoil.
The Ice Cream Machine That Needed Therapy.
We have all been in a McDonald’s drive-through on a hot summer day or had a car full of angry hungry family members and heard the infamous words “I am sorry, but our ice cream machine is down.” It is something that has been echoed through the ages, and I am sure at some point would have even made the pope say a curse word and drive off on his Harley Davidson.
Keep in mind as you read that broken-down soft-serve machines cost business owners $625 in lost sales per day. That is why a small tech company known as Kytch came to our rescue. Queue the inspirational music.
What is the Kytch?
Kytch, founded by tech enthusiasts Melissa Nelson and Jeremy O’Sullivan, developed a device designed to tackle the common and frustrating issue of malfunctioning ice cream machines. Their smart device, the Kytch Solution, provides real-time monitoring and diagnostics to preemptively address issues, reduce downtime, and ultimately, ensure that customers can always get their beloved treats such as McFlurries and sundaes.
The device connects to the ice cream machines and sends alerts to restaurant owners, allowing them to fix minor problems before they escalate.
It seemed like a win-win: McDonald’s franchisees could keep their machines running smoothly, and Kytch would gain a foothold in the fast-food tech market….but like artificial sweeteners and Anna Nicole marrying for love, it was not meant to be.
Not Mclovin It.
McDonald's did not greet Kytch's innovation with open arms. Before Kytch came along, Taylor had a repair monopoly on the McFlurry machines. When the machines broke down or hadn’t been cleaned, the machine would shut down, and only a certified Taylor technician could troubleshoot or make repairs.
Hence the frustration: the machines often break down and a tech has to be dispatched to get them running again. Enter Kytch. Kytch invented a device that allows McDonald’s franchise owners to do basic repairs on the machines and get them running again. Taylor didn’t like that…not at all. Lawsuits were filed, harsh words were exchanged….it was just like a family reunion.
Excuse Me, I Need to Speak With a Manager.
According to a lawsuit filed by Kytch, they started telling its franchise partners that Kytch devices could cause “serious human injury.”
In July 2021, Kytch filed a restraining order against Taylor claiming that the company had stolen Kytch’s trade secrets. Taylor had begun selling a device similar to Kytch’s, and Kytch has alleged that Taylor stole one of their devices and reverse-engineered it.
The court granted the restraining order. The fast-food giant issued warnings to franchisees against using Kytch devices, citing safety and liability concerns.
McDonald's also partnered with Taylor, the manufacturer of its ice cream machines, to develop their own solution to the problem. Kytch accused McDonald's and Taylor of unfairly trying to squash competition and maintain control over the repair and maintenance of the ice cream machines. According to Kytch, McDonald's actions were not about safety but about stifling innovation and protecting their own interests.
The conflict escalated into a legal battle, with Kytch filing a lawsuit against McDonald's. The suit alleges that McDonald's engaged in false advertising, deceptive trade practices, and interference with contractual relationships. Kytch argues that McDonald's knew their machines were problematic and that Kytch's device offered a legitimate solution that the fast-food giant wanted to suppress. In the court of public opinion, the case has significant attention. Many see it as a classic story of innovation stifled by a corporate giant.
Social media “Boomed” with support for Kytch, with many customers sharing their own frustrations about McDonald's frequently out-of-order ice cream machines. One such avenue for frustrations is known as https://mcbroken.com/. A website designed to track the machines in real time. McDonald's says that rumors of their breakdowns are greatly exaggerated, but even they have poked fun at the problem.
The Hamburger With Missing Pickles.
The Kytch vs. McDonald's saga highlights broader issues in the tech and business world. It raises questions about the control large corporations exert over smaller innovators. It also underscores the importance of competition and innovation in improving products and services. For McDonald's franchisees, the case represents a fight for the ability to choose the best solutions for their businesses.
For customers, it is a hope that someday soon, the phrase "The ice cream machine is broken" will be a thing of the past. Or maybe it will remain the same. As the legal battle continues, one thing is clear: the digital age has transformed not just how we live and work, but also how we fight for innovation.
Kytch’s clever hacks and determination have turned a seemingly mundane issue into a high-stakes drama, leaving us all McLovin' the intrigue.
For more information on Kytch and pending lawsuits, visit the links below:
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