Introduction: Why a PDF Management Library is Essential

Okay, let's dive into summarizing, communicating, and reflecting on those evaluation findings. It's more than just slapping numbers on a page, you know? It's about telling a story that actually means something. PDFs are a common format for sharing evaluation reports, and effective management ensures these documents are accessible, secure, and easily manipulated for various communication needs.

Before you even think about making a graph, ask yourself a few key questions. Who needs to hear this? What do they need to know? And what's the best way to get it across so it actually sticks? It's like tailoring a suit, gotta fit the person.

Now, about negative findings… nobody loves delivering bad news. But, as the Kellogg Foundation notes, it's all about framing. Don't bury the lead, but don't start with a doom-and-gloom slideshow either. Approach it as, "Okay, here's what we learned, and here's how we can do better." That's the key.

Think of a communications plan as your roadmap. It doesn't need to be a novel; just a clear outline:

• Who's the audience?
• What are we trying to say?
• How do we say it without stepping on anyone's toes?
• What if things go sideways?
• What resources do we need?

Data can be beautiful, but it can also be a confusing mess. Keep it simple – lose the extra lines, the distracting colors, the fancy fonts. Focus on the message.

Visualizing information effectively can make all the difference. The Cornerstones of Science framework emphasizes the importance of actionable science information. You can create displays that showcase patterns, trends, and comparisons, making it easier for stakeholders to grasp complex data.

For example, a matrix can display themes from qualitative research, giving a quick overview of key insights.

The final step? Actually using the information. It’s about more than just checking a box on a grant report, it’s about sparking real change, and making a plan for the future.

Core Tools for PDF Management: A Curated Selection

Okay, so you've got all this data, right? Now comes the fun part – figuring out what it all means and, more importantly, how to tell everyone else about it. It's not just about spitting out numbers; it's about telling a story that makes people actually care. PDFs are a common format for sharing evaluation reports, and effective management ensures these documents are accessible, secure, and easily manipulated for various communication needs.

Think of communicating your evaluation findings as crafting a compelling narrative. Who's your audience? Are we talking to students, or seasoned professionals? What do they already know? What do you want them to do with this information? Knowing the answers to these questions guides everything from the language you use, to the visuals you create, and the format you deliver it all in.

Before you even think about making that PowerPoint, first ask yourself:

• What are the key takeaways? What absolutely needs to be understood?
• What format will resonate best with your audience? A formal report? An infographic? A casual presentation?
• Are there potential sensitivities or controversies lurking in the data? How do you address them responsibly?

There's no one-size-fits-all approach. Different formats serve different purposes, so choose wisely:

• Short communications: Memos, emails, blogs, tweets – great for quick updates and sparking initial interest. PDF editors allow for detailed formatting and layout, making them ideal for comprehensive reports.
• Reports: The classic choice for detailed findings and accountability.
• Executive summaries: Condensed versions of reports, perfect for busy decision makers.
• Newsletters, briefs, brochures: Ideal for broader outreach and building awareness.
• Posters: Eye-catching visuals for conferences or community events.
• Webinars: Interactive sessions for deeper dives and Q&A. PDFs can be used as presentation slides, and management tools ensure they are accessible and easily shared.
• Discussions: One-on-one or group chats for nuanced understanding and co-creation.
• Photography & Drama: Engaging alternative formats that connect with diverse audiences.

Treat your communications plan as a strategic roadmap. It helps you stay focused, anticipate challenges, and allocate resources effectively. Key elements include:

• Background: A brief overview of your program and its objectives.
• Purpose: What are you trying to achieve with this communication?
• Audience: Who are you talking to, and what do they need to know?
• Products: What format will you use to reach each audience?
• Risks: What could go wrong, and how do you mitigate it?
• Resources: What budget, skills, or expertise do you need?
• Timeline: When will you communicate what, and to whom?

Data can be beautiful, but it can also be overwhelming. As Better Evaluation emphasizes, effective data visualization is about clarity and simplicity. Lose the unnecessary clutter, the distracting colors, the fancy fonts. Focus on the message.

• Make it visual: Use charts, graphs, and images to tell your story.
• Keep it clean: Minimize clutter and distractions.
• Use clear labels: Make sure your audience understands what they're seeing.
• Tell a story: Craft a narrative that highlights the key takeaways.

Visualizing information effectively can make all the difference.

• Displays of patterns and trends over time: Line graphs, slope charts.
• Displays of distribution and spread of responses: Scatter plots, histograms.
• Displays of comparisons: Bar charts, clustered bar charts, side-by-side bar charts, stacked bar charts.
• Displays of frequency of words: Word clouds. The Cornerstones of Science framework emphasizes the importance of actionable science information.
• Displays of themes: A matrix can display themes from qualitative research, giving a quick overview of key insights.

Don't just present the findings and walk away. Take the time to reflect on what they mean, what worked, what didn't, and why. This is where the real learning happens.

• What surprised you? What challenged your assumptions?
• What patterns emerged? What connections did you discover?
• What are the implications for your program? What changes should you make?
• How can you use this information to advocate for change?

Remember, data represents real people and their experiences. Tread carefully, especially when dealing with sensitive information.

• Confidentiality: Protect the privacy of your participants.
• Transparency: Be clear about how the data was collected and analyzed.
• Context: Present your findings in a way that respects cultural differences and avoids perpetuating stereotypes.

The ultimate goal of evaluation is to improve your program and better serve your community. So, as the Kellogg Foundation notes, the final step? Actually using the information. It’s about more than just checking a box on a grant report; it’s about sparking real change and making a plan for the future. It’s about making a plan for the future.

That's the key.

Essential Techniques for Editing and Manipulating PDFs

Okay, so you've got a PDF, but it's like, wrong. A typo here, an outdated image there – it happens, right? But PDFs aren't supposed to be set in stone. Let's look at how to get in there and actually make the changes you need.

• Text Editing: Jump right in and fix those typos! Update information directly, fiddle with fonts and sizes. But, scanned docs? That's a whole different ballgame.
• Image Management: Got a new logo? Swap out those old images, resize 'em, make 'em fit. Just watch out for resolution and compatibility.
• Page Organization: Ditch those extra pages you don't need, or add some new ones. Rearrange the order to make things flow better.
• Annotations and Markups: Slap on some comments, highlight the important stuff, underline key points. Make it clear, make it collaborative.
• Form Filling: Those interactive forms? Fill 'em out, save the data, submit 'em online. And, yeah, sometimes they're a pain to deal with.

Ever tried to edit a PDF only to realize it's more like wrestling an alligator? Direct text editing is key. Most decent PDF editors let you click and type right into the document – like it's a Word doc.

• Font styles, sizes, and color adjustments: You can usually tweak the font to match the rest of the document. It's all about keeping things consistent, you know? Change sizes, colors, whatever you need.

But here's where it gets tricky. Scanned documents are basically just pictures, so you can't edit the text directly. That’s where ocr, or Optical Character Recognition, comes in. It's like teaching your computer to "read" the image and turn it into editable text. It isn't always perfect, though. You still gotta proofread.

Okay, so you need to add a picture to your PDF – easy peasy. Most editors have an "insert image" thingy. You just pick your file and plop it in.

Replacing an existing image? That's also pretty straightforward. Just right-click (or whatever your editor uses) and swap it out.

• Resizing: You can usually drag the corners to make it bigger or smaller.

Now, a word of caution: image resolution. If you blow up a tiny image too much, it's gonna look pixelated and awful. Also, not all formats play nice with PDFs. Jpgs and pngs are usually safe bets.

Sometimes, you got extra pages in your PDF that just don't need to be there. Deleting 'em is usually a simple right-click thing.

Inserting new pages is also pretty common. You can usually add a blank page or pull one from another PDF.

• Rearranging: Drag and drop is your friend here. Just grab a page and move it where you want it.

PDF annotations are a lifesaver for collaboration. It's like leaving sticky notes all over the document.

• Comments, highlights, and underlines: These are your bread and butter. Use comments to ask questions, highlights to emphasize key points, and underlines to, well, underline stuff.

PDF editors usually have a whole bunch of annotation tools – arrows, text boxes, stamps, you name it.

• Customizing Annotations: You can often change the color, size, and style of your annotations. It's all about making them clear and easy to understand.

Interactive PDF forms are supposed to be easy, but they can be finicky. You just click on the fields and type in your info.

• Saving and submitting: Most editors let you save the filled-out form as a new PDF. You can usually submit it electronically too, if the form is set up that way.

But what if the form is messed up? Sometimes, you can't type in certain fields, or the calculations are wrong. That's when you gotta get creative. Some editors let you add your own text boxes, even if the form doesn't have them. It's not ideal, but it gets the job done.

These techniques empower you to take control of your PDFs. It's about making these documents work for you, not the other way around. Get in there, experiment, and don't be afraid to get a little messy – that's how you learn, right?

Next up, we’ll look at securing your PDFs and redacting sensitive information.

Securing Your PDFs: Protecting Sensitive Information

Okay, so you've got your PDFs shaped up just the way you want them, finally. But what happens when those precious docs fall into the wrong hands? Time to batten down the hatches and lock those babies up tight!

Password protection is the first line of defense. It's like putting a bouncer at the door of your PDF – no password, no entry.

1. Adding a Password: Most PDF editors make this super easy. Look for "Security" or "Protection" options in the menu. You usually get to choose between:

   • Open Password: Requires a password just to view the PDF.
   • Permissions Password: Allows viewing, but restricts printing, copying, or editing.

2. Different Password Types: That permissions password? It's sneaky. Someone can still see the document, but they can't mess with it, print it, or copy text. It's like being able to look in the bakery window but not touch the pastries.

3. Password Strength: Using "password" as your password? Come on, you can do better! Think long, think random, think a mix of uppercase, lowercase, numbers, and symbols. A password manager can be your best friend here, helping you create and remember those uncrackable codes.

Sometimes, you want people to see the PDF, but you don't want them running wild with it. Permissions are your answer.

• Restricting Permissions: In that "Security" menu, you can usually fine-tune what people can do:

  • Printing: Allow high-resolution, low-resolution, or no printing at all.
  • Copying: Prevent text and image selection.
  • Editing: Lock down the whole thing, or allow only certain types of changes (like form filling).

• Permission Levels: Some fancy PDF tools let you set different permissions for different users. Maybe your boss gets full access, while clients can only view and print.

• Compatibility Issues: Older PDF readers might not always play nice with fancy permissions. If you're locking down a document super tight, let people know they might need to upgrade their software.

Digital signatures are more than just a fancy image of your John Hancock. They're like a tamper-proof seal that says, "Yep, this PDF is legit."

1. Purpose and Benefits: They guarantee:

   • Authenticity: You know who signed it.
   • Integrity: You know it hasn't been messed with since it was signed.
   • Non-Repudiation: The signer can't deny they signed it.

2. Creating and Applying: You'll need a digital certificate (usually from a trusted provider). Most PDF editors let you create one or import an existing one. Then, it's just a matter of clicking where you want the signature and following the prompts.

3. Verifying and Troubleshooting: When you open a digitally signed PDF, your reader should automatically check the signature's validity. If it's invalid (the certificate expired, the document was changed), you'll get a warning.

Oops, you put something in a PDF that should not be there. Redaction is your friend. It's like hitting the "delete" button for real, permanently blacking out sensitive info.

• How to Redact: Most PDF editors have a redaction tool. You select the text or images you want to hide, and it gets covered with a black box.

• Different Methods: Not all redaction is created equal. Some methods just cover the text, which means someone tech-savvy could still uncover it. Look for tools that permanently remove the underlying data.

• Verifying Permanence: After redacting, save the PDF as a new file. Then, try to copy text from the redacted area. If you can't, you're good.

So, you've secured your PDFs like Fort Knox. Ready to shrink those files down to size for easy sharing and storage? Next up, we'll dive into the world of PDF compression and optimization.

Organizing and Managing Large PDF Collections

Okay, so you've wrangled your PDFs, edited them, and even locked them down tighter than Fort Knox. But what about sharing them? Sending massive files is a surefire way to clog inboxes and test everyone's patience. That's where the magic of PDF compression comes in – think of it as shrinking your digital documents without losing their soul.

Honestly, who likes waiting forever for a download? Nobody. Compressing PDFs is about being a good digital citizen.

• Smaller file sizes: Makes emailing, uploading, and sharing way faster.
• Saves storage space: Important if you're archiving tons of documents.
• Faster loading times: Improves website performance if you're hosting PDFs online.

It's not just about zipping a file like you would with a regular folder. PDF compression involves clever tricks under the hood.

• Image optimization: Reducing image resolution, changing formats (like from bmp to jpg), and removing unnecessary image data.
• Font embedding: Only embedding the used characters from fonts instead of the entire font file.
• Removing duplicate data: Eliminating redundant information within the PDF structure.

Luckily, you don't need to be a tech wizard to compress PDFs. Plenty of tools make it a breeze.

• Built-in PDF editors: Adobe Acrobat Pro, for example, has compression options.
• Online PDF compressors: Loads of free and paid services exist, like Smallpdf or iLovePDF. Just be careful about uploading sensitive documents to free, unknown sites.
• Command-line tools: For the tech-savvy, tools like Ghostscript offer powerful compression control.

There's a balance to strike between file size and quality. Cranking the compression too high can make images look blurry and text hard to read, especially with older documents.

• Low compression: Good for documents with lots of high-quality images where visual fidelity is critical.
• Medium compression: A sweet spot for most documents, offering a good balance of size and quality.
• High compression: Best for text-heavy documents where image quality isn't a huge concern.

Imagine you're a marketing manager sending out a product catalog. Compressing the PDF means your customers can download it quickly, even on mobile devices. Or, consider a law firm archiving thousands of case documents. Compression saves them serious storage costs.

I once had to shrink a scanned manual from 50MB to under 10MB so a client could actually load it on their tablet for field work. Trust me, they were thrilled!

Compressing PDFs is generally safe, but think twice before using free online tools with sensitive data. Always prioritize tools from reputable companies and consider password-protecting your PDFs before compressing them.

Compression is just one piece of the puzzle. PDF optimization takes it a step further by restructuring the PDF for faster viewing and better performance.

• Web optimization: Arranging the PDF so the first page loads quickly in a web browser.
• Linearization: Ordering the PDF data for sequential access, improving loading speed.

What if you have hundreds or thousands of PDFs to compress? Ain't nobody got time for that, right? Next, we'll explore how to automate PDF processing and handle large volumes of documents efficiently.

Advanced PDF Techniques: OCR, Batch Processing, and More

Okay, so you've collected all this data, crunched the numbers, and now you face the final boss: actually telling people what you found. Easier said than done, right? A beautifully designed report that no one reads is about as useful as a chocolate teapot.

• Communication Strategy: Plan the message, medium, and messenger.
• Data Display: Make data visually appealing and easy to understand.
• Stakeholder Reflection: Facilitate discussions to interpret findings and inform future steps.
• Iterative Process: Use feedback to refine both the evaluation and the program itself.
• Ethical Considerations: Protect participant privacy and prevent misuse of data.

Before you even think about making a chart, take a sec to really understand who you're talking to. Are you presenting to a bunch of data nerds who love a good regression analysis? Or are you trying to convince the local community that a new initiative is worth their tax dollars? The message and the medium matter.

Think of it like this: you wouldn't use the same language to explain a car engine to a mechanic as you would to your grandma, would you? Same goes for evaluation findings.

Data can be a beautiful thing, but it can also be overwhelming. As Better Evaluation emphasizes, effective data visualization is about clarity and simplicity. Lose the unnecessary clutter, the distracting colors, the fancy fonts. Focus on the message.

• Charts and Graphs: These are your bread and butter. Use them to show trends, comparisons, and distributions.
• Word Clouds: Great for summarizing qualitative data – the bigger the word, the more often it was mentioned.
• Keep It Clean: Minimize clutter and distractions.
• Tell a Story: Craft a narrative that highlights the key takeaways.

Visualizing information effectively can make all the difference. As the Cornerstones of Science framework has noted, you can create displays that showcase patterns, trends, and comparisons, making it easier for stakeholders to grasp complex data.

Don't just present the findings and walk away. Take the time to reflect on what they mean, what worked, what didn't, and why. This is where the real learning happens.

• What surprised you? What challenged your assumptions?
• What patterns emerged? What connections did you discover?
• What are the implications for your program? What changes should you make?
• How can you use this information to advocate for change?

It's like, you can collect all the data in the world, but if you don't actually use it to improve your program, what's the point?

Data represents real people and their experiences. Tread carefully, especially when dealing with sensitive information.

• Confidentiality: Protect the privacy of your participants.
• Transparency: Be clear about how the data was collected and analyzed.
• Context: Present your findings in a way that respects cultural differences and avoids perpetuating stereotypes.

Let's say you're evaluating a community health program aimed at reducing diabetes rates. Instead of just showing a graph of declining A1C levels, you could share a quote from a participant about how the program helped them change their diet and exercise habits.

Or, imagine you're evaluating a job training program. Instead of just listing the number of people who got hired, you could share a story about how the program helped someone overcome a difficult personal situation and land their dream job.

I once saw a presentation where the presenter used photos of the actual participants alongside the data. It made the whole thing way more impactful.

The ultimate goal of evaluation is to improve your program and better serve your community. So, as the Kellogg Foundation notes, the final step? Actually using the information. It’s about more than just checking a box on a grant report; it’s about sparking real change and making a plan for the future. It’s about making a plan for the future.

By thinking strategically about how to summarize, communicate, and reflect on your evaluation findings, you can turn data into a powerful tool for change. Now, let's put these learnings into action by exploring how to repair damaged PDFs.

Accessibility and Collaboration: Making PDFs Inclusive and Shareable

Okay, so you wanna make sure everyone can actually use your PDFs and that folks can work together on 'em without wanting to throw their computers out the window? It's all about accessibility and collaboration, folks.

• Accessibility: Making sure everyone, including people with disabilities, can read and use your PDFs. Think screen readers, proper tagging, the whole nine yards.
• Collaboration: Letting multiple people edit, comment, and generally make a mess of—err, improve—a PDF together. Version control is your friend here.
• Flattening: Like pressing flowers, but for PDFs. This makes your document a static image, perfect for archiving or printing.

Ever tried using a screen reader on a poorly formatted PDF? It's an exercise in frustration. Accessibility isn't just a nice-to-have; it's a legal requirement in many cases, and, honestly, it's just the right thing to do.

• Why Accessible PDFs Matter: Think about it – people with visual impairments, cognitive disabilities, or motor skill issues. They rely on assistive technologies like screen readers to access digital content. If your PDF ain't set up right, they're locked out.
• WCAG Guidelines: The Web Content Accessibility Guidelines (WCAG) are the gold standard. They cover everything from text alternatives for images to proper heading structures. Following these guidelines will make your PDFs compliant and usable.
• Accessibility Checkers and Remediation: Most decent PDF editors have built-in accessibility checkers. Run one of these babies and fix whatever it flags. Things like adding alt text to images, making sure the reading order is logical, and using proper heading tags.

Gone are the days of printing out PDFs, scrawling notes on them, and then scanning them back in. Let's be real, nobody has time for that.

• Different Methods: There's everything from simple annotation tools in PDF editors to full-blown shared document platforms. Pick the one that fits your team's workflow.
• Shared Document Platforms and Cloud Storage: Think Google Drive, Dropbox, or dedicated PDF collaboration tools. These let multiple people access and edit the same document simultaneously.
• Managing Versions and Resolving Conflicts: This is where things get tricky. Make sure your chosen platform has version control, so you don't accidentally overwrite someone's changes. Clear communication is also key – make sure everyone knows who's responsible for what.

Flattening a PDF is like taking a picture of it. All the layers, interactive elements, and editable text get turned into a single, static image.

• Why Flatten? It's great for archiving, ensuring your document looks the same years down the line. It's also useful for printing, as it eliminates font compatibility issues.
• Removing Interactive Elements: Flattening strips out things like fillable forms and clickable buttons. Make sure you're ready to lose these before you flatten.
• Potential Issues: Flattening can sometimes reduce image quality, so be careful with documents that rely on crisp visuals. Also, it can bloat the file size, so compression might be needed afterward.

Ultimately, accessibility and collaboration are about making your PDFs useful for everyone. A 2020 self-evaluation by Rogue Community College emphasized the importance of providing accessible materials and resources, highlighting how it aligns with their core values of inclusion and equity.

By taking the time to implement these techniques, you’re not just checking boxes; you're building a more inclusive and efficient document workflow. Now, let's head on over to the next thing.. repairing those broken PDFs.

Troubleshooting Common PDF Problems

Okay, so you've made it this far – PDFs are edited, secured, compressed, and accessible. But what happens when they get corrupted? It's like a digital plot twist nobody asked for! Let's get into some troubleshooting…

• Corrupted Files: Repairing Damaged PDFs
• File Size Issues: Compressing PDFs Further
• Compatibility Problems: Ensuring PDFs Open on All Devices

Ever click on a PDF only to be greeted by gibberish, a blank screen, or an error message? Yeah, that's a corrupted file. It's frustrating, but not always a lost cause.

• Common Causes of PDF Corruption: Loads of things can mess up a PDF – incomplete downloads, sudden power outages during saving, hard drive problems, or even just buggy software. It's like dropping a fragile package; sometimes it just breaks.

• Repair Tools and Techniques: First, try opening the PDF with a different viewer. Sometimes it's the software, not the file. Many PDF editors have built-in repair features, or there's free online tools that can attempt to fix it like ilovepdf. They try to reconstruct the damaged data. No guarantees, but worth a shot!

graph LR
A[Damaged PDF] –> B{PDF Repair Tool}
B –>|Attempt Repair| C{Success?}
C –>|Yes| D[Repaired PDF] C –>|No| E[Try another tool/method]

    
    .

*   **Preventing Corruption**: Backups are your friend. Regularly back up important PDFs to a cloud service or external drive. Scan your computer for malware, which can sometimes cause file corruption. And make sure your PDF software is up-to-date – those updates often include bug fixes that prevent these problems.

We already talked about compressing, I know, but what if the file is still too big? Time for some advanced moves.

*   **Advanced Compression Techniques**: Some editors let you tweak image compression settings more precisely. You can also try "flattening" the PDF, which merges layers and reduces complexity.

*   **Removing Unnecessary Elements**: Get rid of embedded fonts you don't need, or interactive elements if they aren't essential. Any extra baggage just adds to the file size.

*   **Finding the Right Balance**: It's a trade-off between size and quality. Experiment with different settings to find the sweet spot where the file is small enough but still looks decent.

So, you've got your PDF perfect, but your coworker can't open it? Ugh. Compatibility issues are a pain.

*   **Common Compatibility Issues**: Older PDF readers might not support newer features, like fancy encryption or interactive forms. Different operating systems can also cause problems sometimes.

*   **Saving in Different Versions**: When you save a PDF, most editors let you choose the PDF version. Saving as an older version (like PDF 1.4 or 1.5) can improve compatibility, but you might lose some features.

*   **Using Standard PDF Formats**: Stick to the standard PDF format (PDF/A) for archiving. It ensures the document will be readable in the future, regardless of software changes.

Fixing PDF problems can feel like defusing a bomb sometimes – but with the right tools and a bit of patience, you can usually get the job done.

## Conclusion: Mastering the Art of PDF Management

Okay, so you've built this awesome PDF library – edited, secured, compressed, accessible, and all that jazz. Now what? Time to actually *use* it, and that's where the rubber meets the road.

- **Editing and Manipulation**: Remember OCR for scanned docs and annotations for collabs? These are your go-to's. It's about making PDFs *work* for you, not the other way.
- **Security Measures**: Password protection, redaction, digital signatures – Fort Knox level stuff. Don't skip this if you're handling sensitive info.
- **Compression and Optimization**: Smaller file sizes for easy sharing. Image optimization and font embedding are key here.
- **Accessibility and Collaboration**: WCAG guidelines and shared platforms are your friends. Make sure *everyone* can use your PDFs.

Choosing the right tool for the job is *crucial*. Like using a screwdriver when you need a wrench, it just won't work.

Effective PDF management isn't just about having the tools. It's about knowing *how* they all fit together. Think of it like a symphony – each instrument (tool) has its part to play.

*   **Experiment**: Don't be afraid to try different things. You might stumble upon a workflow that's perfect for *your* specific needs.
*   **Automate**: Batch processing and api integrations can save you a *ton* of time if you're dealing with large volumes of documents.

PDF tech ain't standing still. New tools and techniques are popping up all the time.

*   **Blogs and Forums**: Keep an eye on what's new in the world of digital document processing.
*   **Experiment**: Trying out new data visualization approaches or ways to protect your digital documents can improve your workflow.

It's like learning a new language – you gotta keep practicing to stay fluent.
The key is to stay curious and never stop learning.
It's about unleashing your potential by maximizing innovation.

*** This is a Security Bloggers Network syndicated blog from SSOJet - Enterprise SSO & Identity Solutions authored by SSOJet - Enterprise SSO & Identity Solutions. Read the original post at: https://ssojet.com/blog/the-publics-one-account-for-government-services