October 21, 2025

Author:  Ivan Dwyer, Senior Product Marketing Strategist, Axonius, Inc.

October is Cybersecurity Awareness Month (CAM). GuidePoint Security is proud to join the national effort, championed by the US National Cybersecurity Alliance (NCA) in collaboration with the Cybersecurity & Infrastructure Security Agency (CISA), to amplify essential cybersecurity practices under the 2025 themes: Stay Safe Online and Building a Cyber Strong America.

You can’t prioritize what you don’t know exists.

Continuous Threat Exposure Management (CTEM) promises to change that. It’s a framework for staying ahead of risk: continuously scoping your attack surface, discovering exposures, prioritizing what matters most, validating fixes, and mobilizing teams to act.

But CTEM only works if it’s built on the right foundation: comprehensive asset intelligence.

In practice, that means having an always-accurate view of every asset and how each one is connected. It’s about taking messy, fragmented data from countless tools and turning it into a single source that you can rely on.

Without it, every stage of CTEM slows, stalls, or veers off course. And this isn’t hypothetical. Our research report, The Trust Factor, found that out of 500+ surveyed security and IT leaders, only 25% trust the data driving their decisions.

In other words: if you can’t trust your data, you can’t trust your CTEM outcomes. Get asset intelligence right, and CTEM can deliver on its promise.

Why CTEM has everyone talking

First coined by Gartner, CTEM is security’s answer to the fast-moving threat landscape. It reframes security from reactive patching to an ongoing process that continuously reduces risk.

A mature program cycles through five stages:

1. Scoping: Gain full visibility into your attack surface.
2. Discovery: Identify exposures across all environments.
3. Prioritization: Focus mitigation on what matters most.
4. Validation: Confirm exploitability and effectiveness of fixes.
5. Mobilization: Coordinate teams to act quickly.

Done well, CTEM is the opposite of reactive firefighting. It’s clarity, direction, and progress on repeat.

CTEM’s roadblock: Bad or incomplete data

Here’s where many programs hit the brakes. CTEM depends on a single, trustworthy source of asset truth. Most organizations don’t have that.

The Trust Factor shows that 81% of organizations take more than 24 hours to remediate a critical vulnerability. Data issues, like inconsistency (36%), incompleteness (34%), and inaccuracy (33%), are among the top blockers to action.

When your asset picture is incomplete, every step of CTEM suffers. Scoping leaves blind spots. Discovery becomes noisy with duplicates and false positives. Prioritization rests on partial or misleading information. Validation can’t be trusted. Mobilization slows as teams debate whose data is “right.”

Asset intelligence is the fuel that keeps CTEM running

Asset intelligence isn’t a static spreadsheet of systems and devices. It’s a living, continuously updated understanding of every device, identity, application, and piece of infrastructure you own, enriched with the business context that makes the data meaningful.

With strong asset intelligence:

1. Scoping is complete. No gaps, no guesses.
2. Discovery yields clean, contextualized findings.
3. Prioritization considers both exploitability and business impact.
4. Validation confirms fixes in real time.
5. Mobilization is quick and coordinated because everyone’s working from the same truth.

Without it, CTEM is a framework without the fuel to run. Optimized properly, the full CTEM lifecycle can help with everything from accelerating critical early-stage work, to driving later-stage strategies around prioritization and mobilization.” 

How to build a complete data foundation

If you want your CTEM program to deliver, you need the right data foundation. Start here:

• Unify asset data from every source: cloud, SaaS, on-prem, identity systems, endpoint tools.
• Enrich with context so assets aren’t just “things,” but business-relevant entities with owners, dependencies, and priorities.
• Automate updates so your inventory is never stale.
• Make it shared so security, IT, and operations all see the same view.

Power CTEM with asset intelligence, or watch it stall

CTEM can be transformative, but only if you trust the data that powers it. Build your asset intelligence first, and every stage of the CTEM cycle becomes faster and more impactful. 

To dive deeper into CTEM:

• Read the full Trust Factor report for more insights into how leaders are approaching CTEM.
• Grab the CTEM for Dummies guide for frameworks, do’s and don’ts, and more to kickstart your program.
• Download the Axonius for CTEM guide to learn how we can help you implement each stage of the framework.

This October, take a moment to reflect: Are you and your employees practicing the Core 4 every day? Small steps, done consistently, can stop big threats. Cybersecurity is everyone’s job, and together, we can all do our part to stay safe online.