Hey everyone, I’ve got a question about website monetization.

A friend of mine works in this field, and he told me something that sounded a bit shady. He runs Facebook ad campaigns for smartphones with very clickbaity ads. When someone clicks, they get redirected to a site that shows an adult video that “forces” clicks — like, any click on the page counts as an ad click.

Is this some kind of known monetization technique, or is it basically ad fraud? Does it have a specific name?